Why plus sizes are killing Jfashion

Hi cuties!

Today I wanted to take a little time and write out something I've been thinking about recently, and that is- why Jfashion is being killed at the hands of size inclusion. Buckle up, this might be a spicy take.

As you lovely readers are probably aware, ACDC Rag dropped another amazing plus sized series awhile back. I LOVE IT! And just a few months ago, Liz Lisa added a slightly larger size, which is awesome!! I hope they continue to release more size inclusive items!

Comments on social media are what inspired me to write this.

Hopefully it won't be too wordy (but if you know me, I do love to yap!)

So lets jump into it.

Gyaru

Himekaji

Tenshi Kaiwai

Jirai Kei

Punk

Decora

AND SO MUCH MORE

So many different styles for EVERYONE to enjoy, right??

I wish that were the case, but far too few brands carry accessible sizes. And I'm not even talking about "plus" sizes, I mean what most of the west would consider standard to mid-sizing. The difference between some Japanese brands' XS/S/M is nearly non-existent. It isn't simply a sizing issue, either, it's a perspective problem. Only shining a glowing spotlight on very thin girls. They are stunning, don't get me wrong, but they're not the only type of people who wear jfashion. As a matter of fact, they're probably the minority of jfashion enjoyers at this point.

These brands refusing to loosen up and offer larger sizes are killing their own brand. 

And that's just how business works. 

If you don't accommodate to consumers, you miss sales. You miss sales, you lose money. No money, no more business. Bye bye.

It's not hard to look at where jfashion is today and realize that these brands are already falling behind due to more affordable options and fast fashion. (alot of these brands ARE fast fashion, but that's a blog for another time...) The consumer will most likely be forced into a less sustainable option due to a lack of sizing choices from the popular brands, outside a select few.

The population is growing, and obviously I am not talking birth rates here.

People are getting larger, around and tall, and there are sooo many different body types. If you do not make accommodations to your brand, you cannot be surprised when you become outdated. You need to know your demographic along with your potential demographic. The goal is to turn potential consumers into buyers. Show the world that your brand was not left behind, that you are still relevant. 

Otherwise, enjoy dusting off the racks of clothes you can't sell.

I often find that small brands offer mid to plus size options more often than big brands do.

For reference, I am not taking a jab at brands that are a small team and don't have the resources, I am talking about brands that are huge, but falling behind because the only people who can wear their clothes is becoming less and less.

I am an American M-L and I fit TONS of FREE SIZE clothes (when they have the stretchy backing, mostly.) I think that's totally fair and understandable. But some brands have me in a XXXL... WHY?

I won't even dip my toe into the problematic eating disorder culture that this fashion produces in this blog, that's already been screamed about by thousands since the 90s...

I fear we're moving backwards in the Jfashion space within Japan, while places like China, and the US are seeing a huge BOOM in their Kawaii and GAL clothes because they offer more accessible sizing with the same, if not sometimes even better, quality. Plus, the prices are quite a bit more affordable.

Overconsumption is a hot topic, but we can't deny that it's a problem in the Jfashion world. We should be encouraging people to shop sustainably. We wouldn't have to push so many people to a less sustainable option if it wasn't their ONLY option.

So many people have to compromise their ethics just to express themselves, is that not heartbreaking?

And that's where I'll leave today's blog.

Thank you SOOOO much for reading! I hope you were able to understand the ramblings of my brain :P

Anyway, I have to go so I can make it to the Cutie Patootie awards, rumor has it you're a shoo-in for first place!!

Yours cutely,

Pookie<3

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You can find me on social media @Sweet.Pookie.Pie

You can also find me IRL stuffing my face at your local Taco Bell!